Scrutinizing the impact of CCS communication on the general and local public
Short description:
The public acceptance of CCS is an important precondition for the large-scale deployment of these technologies. Now it can be assumed the fact that the most part of the public is neither for, nor against CCS, because the level of knowledge from the public is very low or virtually absent.
The main assumption of the project “Impact of communication” is that information on CCS should enable the public possibility to develop their own view on technologies. Otherwise the impact of support opinions on CCS will be very low and therefore these opinions will be very unstable. The public attitude uncertainty will lead to the support uncertainty in the future.
The project purpose is to develop recommendations on the CCS communication, fact that should enable the public to develop their own opinions. Therefore this project will include a comparative study on the CCS communication in six European countries: Germany, Greece, The Netherlands, Norway, Romania and The United Kingdom.
The main goal of the project is to compare the different types of CCS communication methods, messengers and materials considering their efficiency on two methods:
- The efficiency comparison of two CCS communication methods: 1) focus groups, and 2) Information-Choice Questionnaire, ICQ). Strict matching should guarantee the identical composition of the two groups. The main assumption is to investigate how the opinion quality (e.g. stability) varies depending on the communication method
- Survey on a representative citizen sample in order to collect data on the public awareness and knowledge of the climate change, energy policy and generally CCS; furthermore the awareness and knowledge of the public on local demonstrations and the CCS materials and campaigns initiatives.
The project work plan is divided in four packages as follows:
WP1: Coordination and management
WP2: Comparative study of the CCS communication methods
WP3: Representative survey of public awareness, knowledge and opinions on CCS
WP4: Developing recommendations for the CCS communication and dissemination activities
Services offered:
- Target groups and questionnaires selection information preparation and implementation of national surveys and comparison data preparation and implementation
- The national surveys preparation and implementation and data evaluation and comparison
- Recommendations on CCS local and general communication based on empirical data on public awareness and perceptions of climate change, energy policy, CCS and CCS communication. Assessment of different CCS communication methods and enable the possibility of well documented opinions formation on technology
- Results project dissemination to increase the technology level transfer for the CCS acceptance
- Integration project team in CCS research networks and groups at national and European level
- Establishing ties with other relevant CCS research networks and groups (e.g. ZEP, CSLF, C2S2-RN).
Country and location:
Germany, Greece, The Netherlands, Norway, Romania and The United Kingdom
Client:
FENCO – ERA NET
Start / Completion date (commissioning):
One year project that started on January 2009